Hi, 🧑‍💻 my name is Denis
UX/Product Designer with 14+ years of experience in e-commerce, travel, Web3, and game/lottery products. B2B and B2C — from UX concept to the launch of web and mobile interfaces.
Key Skills
Interaction Design
User Testing
Prototyping
Websites
Cross-Platform Design
Data Analysis
Information Architecture
User Interface
Interaction Design
Branding
Video presentation · 60 sec

Latest
Projects

Rapido

Improving the game interface and ticket purchase flow

Case Study
Rapido

Spartak Club

Evolving the club website: news, matches, and ticket purchase flow

Case Study
Spartak Club

Coraltravel

Evolving the tour operator website and online tour booking flow

Case Study
Coraltravel

Hehe

Website/service design from scratch for the HEHE community meme token on Solana

Case Study
Hehe

Over 14 years of experience
in product development

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Stoloto
· June 2025 — Julay 2025
Areas of Responsibility:
— Participated in the product development process together with frontend/backend developers and Product Managers.
— Designed UX/UI for products from concept to implementation.
— Created user flows, CJMs, wireframes, and interactive prototypes.
— Conducted UX research and formulated hypotheses based on user behavior analytics.
— Collaborated with frontend/backend developers and Product Managers throughout all stages of the product cycle.
— Supported the design system and created UI guidelines for new products.
— Designed responsive interfaces for desktop, tablet, and mobile.
— Created interactive presentations, design documentation, and development specifications.
Results:
— Designed two new products, Rapido and Keno Racing, and handed them off for development.
— Created A/B testing variants for each product, totaling 200+ screens.
— Established effective communication with the Product team and frontend development team, which helped increase development speed.
Pepememe
· November 2023 — May 2025
About the Product:
Development of a Web3 solution combining game mechanics inspired by Hamster Kombat with Axie Infinity-style functionality, built on blockchain technologies.
Areas of Responsibility:
— Led UX/UI design for the products.
— Participated in the development process together with the frontend team.
— Conducted interviews for hiring members of the design team.
Results:
— Designed and delivered three products — HEHE Coin, Shiba Coin, and Pepememe Coin — from concept to final design mockups.
— Built the product design system from scratch, reducing development time by 30%.
— Developed hypotheses for memecoin characters and conducted A/B testing, which led to the selection of the most monetizable character and generated 3 million USDT in revenue.
— Built and managed a 10-person design team, including illustrators, UX/UI designers, and game design specialists.
Passionates
· December 2019 — November 2023
About the Company:
A web studio focused on the UK and US markets.
Areas of Responsibility:
— Led UX/UI design for digital products.
— Participated in the development process together with the frontend team.
— Developed brand identities and visual guidelines.
Results:
— Designed and delivered 25+ design projects for clients from the UK and the US, contributing to a 20% increase in company revenue.
— Implemented a brand guideline system and standardized the design mockup process, reducing revision and approval time by 30%.
— Conducted a comprehensive redesign of key projects, increasing user conversion by 15% and improving client satisfaction.
Coral Travel
· December 2016 — Jun 2019
About the Product:
International web portals for travel services, providing a user-friendly interface for booking tours, hotels, and other services. The platform facilitated interaction between customers and partner agencies across domestic and international markets.
Areas of Responsibility:
— Developed and maintained the company’s websites, www.coral.ru and www.sunmar.ru, improving UX/UI and increasing overall stability.
— Collaborated with colleagues across Belarus, Ukraine, and Georgia, adapting content for local markets.
— Designed new CRM functionality to optimize customer data management.
Results:
— Redesigned two company portals from scratch, improving user experience and customer satisfaction.
— Improved portal usability through regular updates and the implementation of new features based on stakeholder requirements.
— Received the “Best Employee 2018” award for contributing to the company’s digital development.
Golden Ratio
· February 2014 — December 2016
About the Company:
A holding company providing end-to-end digital solutions in branding, web development, and marketing communications.
Areas of Responsibility:
— Developed creative concepts in collaboration with the marketing department.
— Collaborated with developers to implement design solutions.
— Designed websites and web interfaces.
Results:
— Completed 15+ web projects, from Axure wireframes to final design mockups.
— Introduced internal department standards, reducing the number of revisions and improving collaboration with developers by 20%.
— Maintained a high level of client satisfaction through a flexible approach and careful consideration of client requirements.
Wargaming
· May 2013 — December 2013
About the Company:
Wargaming is a global leader in the free-to-play games industry and the developer of World of Tanks.
Areas of Responsibility:
— Managed IT projects, including planning, organization, and control of automation system implementation.
— Collaborated with internal stakeholders to align requirements and control project processes.
— Managed the project team and ensured effective task distribution.
Results:
— Optimized development processes, reducing IT project delivery timelines by 20%.
— Implemented new communication processes, increasing stakeholder satisfaction by 30%.
— Ensured timely project completion even under high workload conditions.
IRSOL
· January 2012 — May 2013
About the Company:
ROWIO developed a platform for managing game services and customer interactions as part of the Angry Birds project.
Areas of Responsibility:
— Managed projects for the development and implementation of automated systems.
— Collaborated with clients and internal departments, including sales, marketing, IT, logistics, and accounting.
— Organized team workflows and prepared project documentation.
Results:
— Worked through all stages of creation and development of the www.angrybirds.ru project.
— Optimized cross-functional communication, accelerating documentation approval processes.
— Effectively managed the team, ensuring timely completion of key tasks.
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